Global Edition

Golf Industry News - SPORTS MARKETING SURVEYS INC

New figures reveal that golf enjoyed an increase in participation by 2.3 million on-course adult golfers in Great Britain and Ireland last year and the sport is now being encouraged to grasp the opportunity to retain new and returning players.

John Bushell, Managing Director of specialist research agency Sports Marketing Surveys, argues that despite golf's surge in popularity during the pandemic, the game will still have to fight its corner if it is to be regarded as part of the solution and the not the problem in a post-Covid leisure world

Leading sports research agency Sports Marketing Surveys has announced plans to run a new survey targeted at the golf tourism industry.