For a long time golf has been living in the shadow of its own stereotype, with the outside world sneering at car parks full of bank managers’ ‘beemers’. But it is definitely not the elitist pastime it once was, and in the 21st century, the average golfer is more likely to be an artisan than an aristocrat, according to a survey by HowDidiDo, Europe’s largest golfing community.
It revealed that almost a third of golf club members in employment (32.8 per cent) work in either a manual industry or the emergency services, while that figures jumps to more than 40 per cent if one includes clerical and ‘other non-management’ positions. This contrasts with just eight per cent of the more ‘traditional’ club members who own their own business or occupy a role as managing director or chairman.
With a membership of more than 300,000, and a database of handicaps, results and scores for in excess of 1,200,000 men and women, HowDidiDo provided an ideal indicative, cross-sectional group for information on golf club members and Sports Marketing Surveys Inc, a leading sports research agency, carried out a survey of its members during the summer.
HowDidiDo’s managing director, Barry Dyett, said: “All our members are members at golf clubs up and down theUKandIrelandand it seems clear that the ‘average’ club golfer has changed significantly over the last 50 or so years.
“Golf club membership is no longer seen as the preserve of the rich and well-to-do. It is popular among all walks of life and the results of our survey demonstrate that perfectly. We have a diverse, technologically aware membership which, I believe, is representative of golf as a whole and great news for the future of the game.”
Nearly 2,000 golf clubs currently use the HowDidiDo site. The service is free and welcomes new members daily.
Registration to HowDidiDo is required to check handicap lists or competition results, but it remains a free service to any golf club whose administrators use CLUB2000 software from Club Systems International.
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.