Global Edition

SPORTS MARKETING SURVEYS INC. to invest in new areas

2.57pm 15th January 2016 - Corporate

 Stephen Proctor
Stephen Proctor

SPORTS MARKETING SURVEYS INC. are pleased to announce the successful sale of their Golf Retail Audit Service to Golf Datatech – a U.S. company specialising in this area.

Stephen Proctor, Chairman of SPORTS MARKETING SURVEYS INC. commented, “This is a positive move which will benefit the major industry players. Combining our data providers with those of Golf Datatech will make the multi-market audit even more robust – and getting all retail audit information from a single source and in a uniform format will enhance ease of use.

“At SPORTS MARKETING SURVEYS INC., we are investing further in our skills and services for consumer, trade and venue research, thus providing golf and many other sports with smart data to understand even better the behaviours, attitudes and patterns among retailers, venues, events, sport participants and potential participants across a wide range of sports.

“Working with our USA office, we are able to service clients on a truly international basis enabling them to make smart decisions.”


 A Press Release from Golf Datatech has been received as follows:

Golf Datatech, LLC Acquires European Golf Retail Audit Operation From Sports Marketing Surveys, Inc.

U.S., U.K., & European Market Retail Research now delivered in one consistent format; side-by-side analysis of aggregated global golf data now more effective and efficient than ever

As the Company enters its 20th year of business, Golf Datatech, LLC, the golf industry’s leading independent market research company, has announced the acquisition of the European golf retail audit operation of UK-based SPORTS MARKETING SURVEYS, Inc. (SMS).

As a result on the acquisition, Golf Datatech, based in Kissimmee, FL, becomes the industry’s supplier for retail market research data covering the sales of golf equipment and apparel in the U.S., U.K. and Europe. This allows for all U.S., U.K., & European market retail research to be delivered in one consistent format, providing easy comparative analysis of aggregated golf data in the most effective and efficient process possible.

“While we are pleased to expand our global business through this acquisition, it’s also a positive step for the golf industry” said Tom Stine, a founding partner of Golf Datatech. “We will now be able to supply a larger, more complete strategic database of information. Golf retailers and OEMs will both benefit greatly by having the best retail insights possible, and in a consistent format across all markets.”

Stine adds, “Golf Datatech will now supply monthly retail market information covering golf equipment (balls, woods, irons, putters, wedges, shoes, bags and gloves), along with men’s and women’s apparel and outerwear for the U.S., U.K., Germany, France and Sweden.”

Aside of selling the European golf retail audit operation to Golf Datatech, SMS, Inc. will continue its consumer research platform covering the golf market, along with other sports in the U.K. and Europe.

Stephen Proctor, Chairman of SPORTS MARKETING SURVEYS, INC. commented, “This is a positive move which will benefit our golf industry customers. At SMS, Inc., using our experience of 30 years, we will build further on our skills in trade and consumer research, thus providing clients with smart data to understand more fully attitudes and trends among retailers and consumers, elite players, events and venues.”

For more information about Golf Datatech services, or to purchase a report or survey, please contact Tom Stine at Golf Datatech at 888-944-4166, or visit


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