Global Edition

SMS INC. Appoints New Senior Sports Research Manager

3.34pm 15th June 2016 - People

Vikki Zeila
Vikki Zeila

SPORTS MARKETING SURVEYS INC. (SMS INC.) has appointed Vikki Zeila to the position of Senior Sports Research Manager, with a particular focus on qualitative research as well as significant experience of large national quantitative programmes.

Vikki Zeila has joined from Ipsos MORI where she was the Associate Director of the prestigious National Student Survey (NSS). Here she was responsible for the project management of the annual census of undergraduate students within the UK, dealing with sample sizes of approximately 450,000 students from 350 institutions.

She previously worked for the Sector Skills Council for Active Leisure, Learning and Well-Being as the Sports Account Manager, where she provided comprehensive assessments of the current and future skills priorities for the sector and insights to support sporting participation targets.

She has over 13 years’ experience of qualitative research with a range of respondents including senior level stakeholder, policy makers and members of the general public; and has managed a broad and varied range of research projects including satisfaction surveys, stakeholder research, employer and employee surveys, and public opinion research.

Managing Director John Bushell said, “Our customers are looking for increasingly sophisticated qualitative research and analysis to supplement the quantitative insight we provide, and adding Vikki to our existing talented team, will ensure we can provide that service”

Commenting on her new position, Vikki said: “I am delighted to take up this new position with SMS INC. Their SMART DATA approach provides high quality, insightful research to clients and an increased focus on qualitative research will contextualise and strengthen the whole research package that we can offer”


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