Global Edition

SMS INC. Reveals Q3 Golfing Numbers

1.22pm 11th November 2016 - Management Topics


Leading sports research company SPORTS MARKETING SURVEYS INC. (SMS INC.) has announced decreased figures in its UK Golf Rounds Played study for the third quarter 2016 compared with the previous year.

SMS INC. has confirmed that golf rounds played have continued to decrease after a disappointing first half of the year. The average number of rounds played has decreased by 4% in the third quarter 2016, compared to the same period in 2015, and down 8% year to date.

Scotland was the most successful region with a positive start in July of 13% increase year on year. This helped balance poorer results in August and September, resulting in a small quarterly decrease of 2%. The Midlands was the only other region which had a growth in any month. September saw a 3% increase year on year. The South had a 5% decrease year on year in July but the decreases in August and September were minimal. The North fared the worst overall for the quarter with a 6% decrease year on year, and a year to date score of 13% down.

Although there was above average rainfall in some regions, the weather was more settled than it was over the same period in 2015, however many people will have stayed away from the golf course during August to watch The Olympics at home.

Richard Payne, Senior Manager of Sports Accounts at SPORTS MARKETING SURVEYS INC. comments “Despite a slightly disappointing summer, it is important to put these figures into context with 2016 figures being compared to Q3 2015 which experienced outstanding weather and no major sports events. We are hopeful that a British gold in the golf at The Olympics this year will have had a positive effect, and will inspire many people to get out playing.”

In the United States Golf Datatech has just published its September National Rounds Played Report. Rounds on a national level were down 2.3% September 2016 compared to September 2015. Public access play was down 2.3% and private course activity was also down 2.3%. There were 3,145 contributing golf courses used in this report.


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