Global Edition and 59club support clubs at autumn roadshows

9.26am 9th September 2011 - Exhibitions & Conferences - This story was updated on Tuesday, September 20th, 2011 and 59club are to run a series of autumn educational roadshows to showcase online booking and service, and to help generate more revenue from visiting golfers.

Invitations for the roadshows – of which a dozen are to be held around theUK– are currently being sent out by, theUK’s leading tee-time booking service.

The seminars will build on the successful series of 15 spring roadshows that offered delegates representing 150 golf clubs the opportunity to gain a more in-depth understanding of the online marketplace and its vital role in boosting golf club revenues.

The theme for the autumn roadshows – organised jointly by and the 59club, a golf industry benchmarking specialist – is revenue and retention. Issues to be covered include customer service, sales processes, benchmarking and the online tee-time marketplace in 2011.

Information from SPORTS MARKETING SURVEYS INC. will open each event with an overview summary of the golf industry, including numbers of rounds played, participation and general market trends.

Presentations from guest speakers will be given from a host of leading industry figures, including Richard Barker, Head of Business Development for, and Matt Roberts, Director of the 59club, who will provoke thought and insight on driving extra revenue growth through new channels, such as the online marketplace and first-class customer service.

Aside from the educational aspect, attendees can benefit from an excellent opportunity to network with key golf industry figures and counterparts, build relationships and share best practices.

The first of the autumn roadshows will be held at East Horton Golf Club, Hampshire, on October 11 with the series running over an eight-week period (see below for full venues and dates). has been instrumental in the rise in popularity of booking tee times online. Some 200,000 golfers will book via in 2011 – exceeding the number who took advantage of the system during 2010; the number of golfers using has grown by 116% year on year since it was established in 2007.

59club is a business that, by its use of mystery shoppers, helps golf clubs improve standards of customer service both on and off the course, and in turn boosts revenue and profits. Through the development of various benchmarking service tools 59club can explain how great service, and enhancing a golfer’s experience, can be directly attributed to a venue’s success.

Uniquely, 59club also offers a scheme designed to recognise and reward venues striving to achieve 4- and 5-star service that can be compared to the golf industry standard.

“The feedback from our spring roadshows was hugely encouraging with the main message from clubs being that they were pleasantly surprised at how simple and ‘clean’ the system is, and they liked the fact they can control tee-time price and availability,” said Richard Barker.

“Delegates were also quick to fully embrace the benefits of our online tee-time booking service once they realised how closely is able to work with them on their individual strategic requirements.”

Matt Roberts commented: “What we have found to be most encouraging in the venues we work with is a new focus towards service and a desire to be driven by the results of our benchmarking tools to improve customer experience. The ‘mystery shopper’ and ‘membership survey’ products are helping golf clubs to retain business and embrace new opportunities, whether through membership, visitors or a combination of both.

“The partnership between 59club and, brought together for this event, will provide clubs with the tools to retain business and increase revenue.”

Richard Barker added: “Judging by how quickly we are growing our relationships with clubs, we are expecting an even greater turnout of around 250 delegates for our autumn roadshows.”

Individuals interested in attending any of these events should contact Richard Barker at

Full roadshow venues and dates:


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