The eleventh issue of Golf Business Development (GBD) is out now – at 68 pages it is the largest edition yet for the golf industry magazine that is read in hard-copy form by more than 3,000 leading golf decision-makers.
If you have missed out on a copy you can find GBD online at www.golfbusinessdevelopment.com and 13,000 plus readers of Golf Business News.Com can access the magazine via a button on the www.golfbusinessnews.com news pages.
The bi-monthly read on all aspects of the golf industry has quickly established a strong following in Britain and Europe for its committed production of interesting, informative and entertaining editorial; a ‘joined-up’ approach which can help all management departments of a golf club as it seeks to grow and improve service for customers.
The cover of Issue 11 features a shot of Seve Ballesteros from St Andrews in 1984. This picture, plus the one inside of Seve and a joyous crowd at Lytham in 1988, arguably sum up the appeal of the man better than any words. GBD’s feature on Seve, the first in the magazine, collates much of the industry’s reaction to his passing.
Plenty in the issue is about the future of the game, so look out for an article on PowerPlay Golf, describing how clubs can profit from this refreshing two-flag format. Elsewhere, Geoff Russell writes about the need for the golf business to break new ground in appealing to modern consumers, while the issue charts Colin Montgomerie’s immediate impact as new president of the Golf Foundation.
GBD offers interviews too, most notably with Paul Gibbons, chairman of Leaderboard Golf, who offers some interesting advice on the drive for quality and value, and Simon Whitley, food & beverage director at The Old Course Hotel at St Andrews, tells GBD about his experience in cooking for the Champion at The Masters (cooking doesn’t get tougher than that!).
Greenkeepers will be interested in news from Creative Golf Design, Ransomes Jacobsen, MJ Abbott Ltd, the EIGCA annual conference in Potsdam and PGA Catalunya Resort.
Look out also for cutting-edge information from the likes of SPORTS MARKETING SURVEYS INC., and Golfbreaks.com, and read GBD’s pages to find a host of new products for the pro shop, from leading fashion to the best in equipment.
With a superb reader distribution story, great design features and a strong understanding of what the advertiser needs to promote a product/service successfully, its publishers say GBD is now the natural choice for golf companies who are seeking new ways to communicate with their customers.
Golf Business Development (GBD) www.golfbusinessdevelopment.com