Global Edition

Golf Industry News - Keith Pelley

The European Tour and PGA Tour has unveiled a 'strategic alliance' that will see golf’s two major Tours explore all facets of collaboration, working together on commercial opportunities, including collaborating on global media rights in certain territories.

The European Tour has added a new tournament to its 2020 schedule with the launch of the Golf in Dubai Championship presented by DP World, which will be held on the Fire course at Jumeirah Golf Estates from December 2-5.

Ever since he took over at the helm of the European Tour, Keith Pelley has been on the move to bring about change, writes Mike Sebastian