Global Edition

‘Searching for golf’s new normal’

3.54pm 16th December 2020 - Exhibitions & Conferences

GolfBIC’s new online conference and show should be a definite diary date for all golf course owners and operators. With Covid-19 affecting every golf facility operation in 2020, GolfBIC 21 will be focused on three key areas of the industry and also be looking forward to what ‘golf’s new normal’ for golf operations will look like over the coming years. Lots will and has changed! It will help everyone build strong initiatives and plans to keep all the new members joining clubs involved in the game, find ways of maximising on tee times and business opportunities and also make sure they are open for business to all the new players.

GolfBIC online is a conference and show that will bring insight and commercial benefits to all delegates on the three important values to business – Industry Vision -– Products and Services – Business Support. Key industry speakers from the US, Europe and UK have already signed up and agreed to speak, making the timing perfect for the start of the 2021 season. We have 18 major industry speakers confirmed! Yes, eighteen and over the coming weeks we will whet your appetite with their visions and bio’s for the conference and show.

Keith Pelley – CEO European Tour – Presenting on Industry Vision. Canadian Keith Pelley became the fourth Chief Executive in the history of the European Tour on Monday August 3, 2015. Since then, he has overseen a period of significant evolution and modernisation, emphasising the Tour’s guiding principles of being innovative, inclusive, and global. He has also overseen a closer collaboration with the women’s game and the introduction of the ground-breaking Golfers with Disability programme in conjunction with the European Disabled Golf Association (EDGA). In November 2020 he was instrumental in the European Tour signing a ground-breaking Strategic Alliance with the PGA Tour in the United States which will see global golf’s two pre-eminent Tours now collaborate on all facets of the professional game.

Scott Seaborn

Scott Seaborn – JLA – Major Business Development Speaker at GolfBIC – Is a digital trans-formation expert, having moved from the early days of mobile advertising and through a range of customer interaction and digital strategy roles. He has helped a range of businesses tackle change and the digital world with positions at advertising giant Ogilvy, Aimia (the owners of loyalty systems encompassing millions of customers globally, including the Nectar card) and international consultancy firm Wipro. Scott has witnessed and led the world of mobile from gimmicky ad platform to the dominant method of interaction, going online and an essential tool to everyday life. As Head of Mobile Technologies at Ogilvy Group, his work for a huge range of clients won more than 20 advertising and creative awards. At Aimia he helped reinvent the business by creating a platform for all the company’s brands that married customer data with their mobile data. He looks at the context of whatever change a business must deal with and follows that with a simple to implement process of how to solve the problem and embed on-going innovation into an organisation. Steeped in both digital and transformation, Scott looks at how companies, people and technology come together. As well as considering how businesses can embrace the digital and reinvent themselves for a new era, he also looks at some of the key technological changes that are to come, from what new hardware will do, to the interconnection of our digital profiles, applications of AI to our expectations as consumers and the challenges businesses face.

Over the last 10 years GolfBIC – “The Golf Business & Industry Convention” – has provided a valuable forum for commercially motivated and progressive operators to exchange ideas, helped delegates understand new concepts and enabled networking with individuals facing similar challenges. The event has been attended by major suppliers presenting a large range of innovations and given everyone the opportunity to create and develop commercial relationships. The format of GolfBIC has been evolving over the years and GolfBIC online is a natural progression of this process given the reasons we all understand! GolfBIC has a new partner for 2021 with technology and media partner Golf Business News joining the UK Golf Federation and OGRO – the Organisation of Golf & Range Operators for the event ensuring exciting times to come in 2021 for GolfBIC.

So, get the dates in your diaries now and start getting ready for the “golf’s new normal”. Go to and book your place – reservation opens Friday 18th December. Cost £25.00 UK Golf Federation members £50.00 non-members all plus VAT.

 /  /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here