Global Edition

Golf Industry News - Golf Datatech

New study investigates the golf apparel purchase and ownership habits of serious golfers; Golf Datatech to host breakfast seminar to address all aspects of the study on Thursday, January 23rd  

The brand’s market share value in the golf ball category has grown by over 5% year on year across the total market, with equal gains in both green grass retailers and off course outlets. This has been driven by its performance within the premium sector

Golf Datatech, the golf industry’s leading independent research firm for consumer, trade and retail golf trends, has unveiled the third edition of its study into the ‘Pyramid of Influence’, which examines the factors that dictate equipment purchases. Assessing the Pyramid 2019 investigates the relevance of the ‘Pyramid of Influence’,which for decades has formed the foundation […]