Global Edition

BIG MAX Does The Double In Europe

10.34pm 15th August 2017 - Corporate - This story was updated on Wednesday, August 16th, 2017

BIG MAX, Europe’s most owned push trolley brand is matching its recent growth in the U.K. market with continued success in its home territory. Data collected by Golf Datatech for the first half of 2017 has shown that BIG MAX push trolleys have extended their lead in the market, now recording 3 times the number of sales than the #2 brand. However, it is the emergence of BIG MAX bags that is most impressive.

Following the success of its 2017 Aqua Waterproof range and DRI LITE Water Resistant range, BIG MAX bags have for the first time been named as the #1 brand for golf bags in Germany, a traditional marker for even better performance across the whole DACH region. Combining technological excellence, user friendly features and immaculate styling, BIG MAX bags deliver a premium quality that the European market has really taken to its heart.

Upon the announcement of this news, Thomas Reiter, founder of BIG MAX commented, “It is always special to know that BIG MAX continues to be the No.1 push trolley in our home markets but to add bags to that achievement is very special. We have put a lot of work into making sure that our bags offer the same quality and practicality as the trolleys and to know that golfers have recognised this is very satisfying. The new range for 2018 builds on the success of the Aqua and DRI LITE range so with this news we have great hopes for the continued expansion of the BIG MAX brand in the coming season.”

Ian Waddicar, Managing Director of BIG MAX in the U.K. added, “This is great news for BIG MAX in its established European markets and signals the next step for the brand in the U.K. We have to work hard over here to replicate the success as the brand is less well known, but we do know from experience that when the brand succeeds in Europe, success in the U.K. follows soon after.”


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