Global Edition

Golf Industry News - John Bushell

Sports Marketing Surveys Inc has changed its company name to Sporting Insights to better reflect its movement into the world of data analytics.

The former rugby player and rower and current golfer, with broad experience in both large and small businesses, was identified as the best candidate to continue the impetus in driving SMS forward following the sad death of Stephen Proctor in November 2021

Sports Marketing Surveys has acquired data preparation and visualisation business Culture of Insight. (GBN) is for the many thousands of people who work in the golf business all around the world.

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