Global Edition

 

IFM Sports Marketing Surveys in IAGTO Partnership

12.29am 19th May 2010 - Corporate - This story was updated on Thursday, June 10th, 2010

John Bushell, director of IFM Sports Marketing Surveys

IFM Sports Marketing Surveys, the world’s leading sport, sponsorship and leisure research agency, has joined the International Association of Golf Tour Operators (IAGTO) to offer their members an opportunity to find answers and insight in all aspects of the golf tourism industry.

IAGTO members now have access to IFM Sports Marketing Surveys’ worldwide network of 18 regional offices and the company’s specialist golf consultancy division which has been at the forefront of research and insight within the industry for over 25 years.

As official supplier to the European Tour, analysts of golf tourism trends throughout Europe and consultants to many of the industry’s leading golf destinations and tourism authorities, IFM Sports Marketing Surveys understands what motivates golfers and can help venues and countries provide a service to attract visitors and encourage golfers to return again and again.

John Bushell, director of IFM Sports Marketing Surveys, said, “We are delighted to be working with IAGTO and their members to further the growth of their businesses and the golf tourism industry as a whole. Having worked closely with many tourism authorities over many years, it is clear that golf travel is an area with substantial room for growth and development as there is real interest in visiting major golfing venues and regions.”

Having established and managed the Visit Wales Golf Tourism Monitor, since 2004, to evaluate the build up and impact of the Ryder Cup, and recently being appointed to conduct economic impact studies for The Ryder Cup 2010 & 2014 and The Celtic Manor Wales Open, IFM Sports Marketing Surveys helps hosts and bidding venues understand the potential return of staging major events from a media, sponsorship, visitor and regional economic benefit standpoint.

Giles Greenwood, golf tourism development director at IAGTO, commented: “Representing the interests of our members and the global golf tourism industry as a whole is one of our prime objectives, so we are delighted that IFM Sports Marketing Surveys has come on board as a Business Partner. Our 1500 members across 80 countries now have the opportunity to access key statistics and data to help them make the right decisions for their golf business.”

IFM Sports Marketing Surveys Golf Tourism and Event Services include:

  • Outbound and inbound interviews with golf tourists
  • Golf tourism monitors
  • Golf tour operator research
  • Customer satisfaction and venue specific research
  • Economic impact studies
  • Pre-event feasibility and valuation studies

IFM Sports Marketing Surveys www.sportsmarketingsurveys.com

International Association of Golf Tour Operators www.iagto.com

       

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