Golf Industry News - BMW

At the BMW PGA Championship this year, BMW committed their Eagles For Education initiative to support the Golf Foundation’s schools programme Unleash Your Drive. A fantastic week saw 89 eagles scored across four days, with an eagle from Billy Horschel ultimately winning the playoff.

At a time when sponsorship cash is increasingly hard to come by, BMW’s investment in golf just keeps on motoring along in the fast lane, writes David Facey.

BMW has signed a new agreement with the Ryder Cup that will allow BMW drivers to watch coverage of this year’s event from inside their cars.