At a recent meeting in Scotland’s ancient capital city of Dunfermline, the First in Fife Golfpass group took their next big step forwards by signing a deal with Europe’s largest golf travel company, Golfbreaks.com, who will take over the running of the company’s online booking system.
Group chairman, Ewen Watt of Burntisland Golf House Club, said: “We are already the fastest-growing golfpass in Scotland, and the first to offer a completely online service at the Firstinfifegolf.com website, where golfers can buy passes and book tee times at any of our partner courses. It’s fair to say this new alliance with Golfbreaks.com takes our online booking system into the big league.”
The First in Fife Golfpass group has expanded further this year with the addition of Elmwood course and driving range – home of the world-famous greenkeeping college – to the portfolio, which now boasts 14 hotel partners all offering great-value Golfpass packages.
Steve Hemsworth, managing director of Golfbreaks.com and sister brand Teeofftimes.co.uk, added: “We are delighted to be taking over the running of the First In Fife online booking system. Having grown our own online tee time website, Teeofftimes.co.uk, in its first three years to a position where over 100,000 golfers will play through online bookings this year, we are confident that both online booking and golf pass schemes are the way forwards.
“First in Fife are leading the way in Scotland by offering such a scheme and we look forward to working closely with the clubs to further develop their system and grow those much-needed visitor green fees. Already, the first quarter sales have exceeded expectations, which shows golfers are ready and keen to book their golf online.”
Golfers buying a First in Fife Golfpass before the end of June 2010 will be entered into a prize draw to win two tickets to watch the final day of the 150th anniversary Open Championship at St Andrews in July.
First in Fife Golfpass www.firstinfifegolf.com