Global Edition

Golf on Madeira goes live with GolfSwitch – OpenTee following this year’s IGTM

2.05pm 21st November 2014 - Travel

Palheiro Estate offers among the most spectacular golf views anywhere in the world
Palheiro Estate offers among the most spectacular golf views anywhere in the world

GolfSwitch / OpenTee Solutions, part of Club Holdings network has finalised the booking engines for Madeira and combines course rounds and hotel availability in one package.

Jo Maes, Managing Director GolfSwitch International Ltd comments: “Since the launch of the initiative during the Madeira Open, we have worked closely with the Madeira Golf courses, the local tourism authorities and the hotels to get his program up and running during this year’s IGTM.

“IGTM is the world’s largest gathering and premier event for the b2b golf travel industry and was held at the world renowned Villa Erba in Cernobbio on the banks of Lake Como. The event allows companies working in the golf travel industry to meet up and discuss opportunities to attract more golfers in an easier and more straightforward way. This is where GolfSwitch comes in whereby courses can connect to both the consumer as the travel trade in a live and real time way.

“Following IGTM, Madeira now has a solution that combines the Palheiro Golf and Santo da Serra golf courses for live tee time bookings and also includes many of the hotels on the island that attract golfers. From the on course Casa Velha do Palheiro to the Porto Bay and Cliff Bay hotels, the Pestana and Melia group, the Enotel, Vine Hotel, Quinta do Lorde, Gala Hotel and the Quintinha de Sao Joao hotel, all of them are now available to book golf packages through the website or directly via this link

“Madeira is truly a unique destination with all year golfing weather, the best views in golf anywhere in the world and the typical Portuguese welcome combined with its own island character.”

Jo Maes continues: “IGTM is always a big opportunity to show case solutions. The Madeira island’s golf and travel infrastructure is convinced that live inventory is key to unlocking the golf potential the island has to offer. It will also allow our partners to book live rounds on both courses on the island which is key to their development.

“Recently, GolfSwitch completed integration with several travel companies like 1Golf, GolfBreaks and YourGolfTravel which shows the benefits of having real time tee time inventory availability within the travel industry. All these travel partners will also be able to book live real time rounds on both courses which will provide them with more opportunities to reach the customers in the UK and beyond.”

Jonathan Fletcher, Managing Director Palheiro Estate adds: “We realise that the customer now has choice and whoever fulfils their request with least resistance gets their business. On Madeira, we always try to be ahead so adding our courses and hotel to the live inventory that GolfSwitch pushes to the market was an easy decision. We are also pleased that the whole island, golf courses, hotels and the tourist board got together to make this happen.”



 /  /  /  /  /  /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here