Under Armour’s new HOVR Drive golf shoes are designed to provide comfort from the opening tee shot to the final putt without sacrificing the responsive energy return naturally generated by the golf swing.
Traditionally, golf footwear has used cushioning to mitigate against ground reaction, providing comfort, but losing the power of weight-loading when in the backswing. However, the HOVR Drive boasts heel-to-toe cushioning, which provides a soft underfoot, yet delivers explosive energy return.
Mike Forsey, UA’s Director of Global Golf Footwear, says: “With most other cushioning platforms, you have to choose softness or responsiveness. Not so with the HOVR Drive. UA HOVR cushioning technology ensures total underfoot comfort and superior energy return.”
Traction is delivered through RST 2.0 rotational resistance spikes, which grip the ground as the foot pivots through the swing, while green-friendly Softspike Silver Tornado spikes provide horizontal traction to walk the course in comfort. The breathable, lightweight uppers are protected with UA’s waterproof Storm Technology to keep your feet dry at all times.
Available in white/red/academy or black/metallic silver, the UA HOVR Drive comes with a two-year warranty and has an RRP of £140.
It goes on sale from March 1 from selected retailers and pro shops, and also online at UA.com.
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.