Global Edition

Powakaddy Launch all-new Freeway Digital Trolley

8.21am 2nd March 2012 - New Products

Freeway Digital White LI with Premium White Red Bag

PowaKaddy, the #1 name in powered trolleys, has announced the launch of its latest iteration of the world famous Freeway franchise, the world’s best-selling electric trolley for the last decade. The new Freeway Digital is true to the heritage of the Freeway marquee, delivering unerring reliability and robust performance but modernised with a sporty appearance, stylish design and digital makeover.

The new Freeway Digital combines simple easy-to-use functionality, quality engineering and modern oversized styling to deliver a truly ‘best in class’ product and outstanding value. With suggested retail prices starting at just £349.99 the new Freeway Digital is set to be an instant hit when it appears in-store in March.

PowaKaddy’s new offering has a number of stand-out features. Most notably the soft-touch ambidextrous digital ‘T’ bar handle complete with built-in responsive 9-speed control roller, fully-integrated LED display screen, and electronic digital distance function. The new Freeway Digital’s lightweight and robust frame takes its inspiration from the state-of-the-art PK SPORT. The oversize frame combines with sporty low profile five-spoke wide wheels to complete the new modern look. The whisper quiet motor, ensures that the Freeway Digital is not only visually stunning, but is also constructed to the highest possible specifications delivering outstanding performance.

Other highly functional features include PowaKaddy’s revolutionary, 3-way simple-to-use folding mechanism; a brand new battery tray incorporating a built-in interchangeable battery connection that can be utilised with both lithium and lead acid batteries; and a unique and versatile bag grip and exclusive Key Lock system that, when utilised with any PowaKaddy cart bag, restricts all lateral movement.

“We are extremely excited about introducing the Freeway Digital to market as we believe the combination of such a striking design at an affordable price point will ensure it becomes an instant success” commented Simon Homer, Group Sales & Marketing Director, PowaKaddy. “Our research has told us that a large number of consumers are looking for no-nonsense functionality, quality and outstanding value from a trusted brand. We have delivered on all those fronts and, combined with the sporty overall appearance, consumers are getting a great deal of trolley for their money”

The new Freeway Digital is available in classic black or a more fashion-orientated white frame. The Freeway Digital has a suggested retail price of £349.99 (18-hole lead acid battery), £379.99 (36-hole lead acid battery) and £529.99 (Lithium battery). Available to purchase from March 2012, the Freeway Digital will also have 2 year warranty period.

PowaKaddy www.powakaddy.com

In related news...

GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.

Subscribe

Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here