Global Edition

 

Best-read GBD magazine yet!

7.45am 24th October 2011 - Media

Golf Business Development (GBD) magazine is the industry’s growing source of vital business information and commercial insight, all produced to help your business to succeed in a challenging economic environment. Issue 12 is a heavyweight 68 pages, sent to more readers than ever before.

The twelfth issue of Golf Business Development (GBD) is out now and will be read in hard-copy form by more than 3,000 leading golf decision-makers.

In the issue you can read IMG chief Guy Kinnings’ views on the future of the sport, fascinating ideas on golf course design by the likes ofJeremy Pernand Howard Swan, all the news on leading golf events like The Golf Show and IOG SALTEX, plus many pages on brand innovations appearing this Autumn for 2012.

You will also find industry-leading research from SPORTS MARKETING SURVEYS INC., and GBD’s support of significant industry events like the EGCOA’s International Conference in Marbella and the Foremost Annual Awards in Harrogate; both of which GBD is supporting because of their value in promoting quality and innovation.

The cover of GBD issue 12 displays a picture of a new-to-market PING Anser putter, the first of dozens of examples throughout the issue of high standards of products and services that can give our readers an important edge going into 2012.

GBD editor Ben Evans said: “The important thing about GBD is it covers the whole industry at a time when golf club management teams are working together to plot the future of their businesses. Therefore, activity in the pro shop can affect consumer behaviour elsewhere at the club, while satisfaction with the course itself can influence spending back in the clubhouse. The range of innovations we present in our pages can help the entire management team to succeed and grow.”

If golf industry professionals have missed out on a copy, GBD is available online at www.golfbusinessdevelopment.com and 13,000 plus readers of Golf Business News.Com will be able to access the magazine via a button on all www.golfbusinessnews.com news pages.

The bi-monthly read on all aspects of the golf industry has quickly established a strong following in Britain and Europe for its committed production of interesting, informative and entertaining editorial; a ‘joined-up’ approach which can help all management departments of a golf club as it seeks to improve services for customers.

With a superb reader distribution story, great design features and a strong understanding of what the advertiser needs to promote a product/service successfully, its publishers say GBD is now the natural choice for golf companies who are seeking new ways to communicate with their customers.

       

You can see the latest news letter here.

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