Global Edition

PGA Tour to educate US fans on responsible golf betting

5.00pm 19th January 2021 - Corporate

The PGA TOUR has joined the American Gaming Association (AGA) as the newest ‘Have A Game Plan. Bet Responsibly‘ public service campaign partner to educate golf fans on responsible sports betting. 

As part of the campaign, the PGA Tour will develop content that encourages its fans to ‘Know When to Lay Up’ and bet responsibly. The co-branded responsible gaming content will appear on social and digital platforms along with public service announcements that will air on PGA TOUR Radio.

“A key pillar of the PGA TOUR’s sports betting strategy is responsible gaming and ensuring our fans are equipped with the appropriate resources so they are properly prepared and educated,” said Scott Warfield, VP of Gaming at the PGA TOUR. “By aligning with the American Gaming Association in support of its Have A Game Plan campaign we’re able to align our efforts and provide a consistent message focused on responsible gaming.”

The campaign focuses on the fundamentals of responsible sports betting: setting a budget and sticking to it; keeping betting social; knowing the odds, and playing with trusted, regulated operators.

“The AGA is thrilled welcome the PGA TOUR to our growing responsible sports betting campaign,” said Casey Clark, AGA Senior Vice President, Strategic Communications. “As legal sports betting continues to expand in both availability and popularity, it is imperative that responsible gaming education keeps pace. Today’s announcement is a testament to the TOUR’s thoughtful approach to sports betting and marks an important step in continuing to engage all industry stakeholders in our shared responsibility to educate fans on safely and responsibly betting on sports.”

This partnership is the latest in a string of sports betting initiatives by the TOUR. Following the Supreme Court’s decision that overturned the Professional and Amateur Sports Protection Act (PASPA) in 2018, the TOUR instituted a robust integrity program in collaboration with Genius Sports and later that year announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.

The TOUR’s official sports betting partners include BetMGM, DraftKings, FanDuel, and PointsBet, and the organization continues to evolve its innovative GolfBet partnership with The Action Network. The TOUR is also a platinum member of the National Council on Problem Gambling.

Current statistics from the US show that 25 states have now legalised sports betting, and there are now over 115 million adults living in a jurisdiction where betting on sports is legal. Between June 2018 and November 2020, over $35 billion has been gambled on sports nationwide, generating nearly $2.5 billion in sportsbook revenue and approximately $330 million in tax revenue to state and local governments.

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