Swedish indoor golf company RUFF Golf continues its international expansion by entering the Midlands through a new ten-year master franchise agreement.
As part of the agreement, the existing Bunker Indoor Golf venues in Nottingham and Heanor will become part of RUFF’s growing international network.
The businesses are operated by Ultima Enterprise Ltd, led by entrepreneurs Adam Grace, Luke Robinson, Adam Dixon, and Mel Parker, who will now become RUFF’s Master Franchise partner for the Midlands region.
Ultima Enterprise Ltd will be responsible for operating and developing the RUFF concept across the Midlands, with Nottingham and Heanor as the first step.
Alex Bengtsson, CEO and founder of RUFF Golf, says: “We are very happy and proud to welcome the new team to the RUFF family. This partnership shows that more established operators see the value of joining a larger network, where we can build stronger brands, better customer experiences, and more profitable venues together.”
For RUFF, the agreement marks another step in the company’s international growth strategy, combining experienced local entrepreneurs with RUFF’s scalable concept, brand, and platform.
Bengtsson continues: “This is exactly the type of partnership we believe in. When driven entrepreneurs with strong local market knowledge join forces with RUFF’s concept, brand, and platform, we create something stronger than either of us could have built on our own.”
Adam Grace, Director at Ultima Enterprise Ltd, said: “Over the past few years, we have built Bunker Indoor Golf into a strong local business focused on customer experience, technology, and community. Partnering with RUFF gives us access to a proven concept, operational expertise, and an international network that will help us take the next step. Our ambition is to make England a leading market for indoor golf in Europe,”
RUFF, which operates 21 venues across Europe, is reporting growing interest from existing indoor golf operators who want to become part of a larger international network. The integration of already established venues into the RUFF network reflects a broader development in the indoor golf market, where operators are looking for stronger brands, more efficient operations, and scalable business models.