Redan, the private membership club and heritage brand, has announced a strategic investment from 8AM Golf, the world’s leading golf-focused holding company.
Co-founded by Jon Buscemi, Andrew Pavoni, and Daniel Libman, Redan has built a private community of members with access to curated experiences at the world’s most legendary courses, an Italian-made apparel collection, a private concierge, and double-label projects and partnerships with brands including Bettinardi, Cadillac, Moët Hennessy, Mr. Leight, FootJoy, Private Suite (PS), and Atlas Card.
8AM Golf is the holding company established by businessman Howard Milstein and led by CEO Hoyt McGarity, with a portfolio that includes GOLF and Golf.com, True Spec Golf, Miura Golf, Club Conex, Fairway Jockey, T- Squared Social, PAYNTR Golf, and the recently announced McLaren Golf.
“From day one, the ambition behind Redan was to build the most considered brand in golf — one that earns its place at the world’s finest clubs and inside the wardrobes of the most discerning members,” said Andrew Pavoni, Co- Founder & CEO of Redan. “8AM Golf is the only partner that brings the network, the operational depth, and the cultural fluency to help us scale that ambition without compromising it. Hoyt and the 8AM team understand exactly what we are building, and where it can go.”
“Redan is one of the most compelling membership brands to emerge in golf in a generation,” said Hoyt McGarity, CEO of 8AM Golf. “The Redan founders and the team have done what very few have managed in this category — build something the most sophisticated players in the world actually want to belong to. Through our investment, our network, and our operational expertise, we look forward to accelerating Redan’s international rollout, putting the company on the courses, in the cities, and in the conversations where it belongs.”
Co-Founder Jon Buscemi, added: “We’ve always thought about Redan as a heritage brand that can stand the test of time. I’ve been excited about high-quality products and experiences for decades. Now, being able to apply it to the game that I love, in partnership with 8AM, things get much more interesting.”
Howard Milstein, Founder and Chair of 8AM Golf, said: “8AM Golf looks to partner with companies of the highest quality, brands dedicated to enhancing all aspects of the game we love. With its premium membership, apparel and lifestyle brands, Redan fits perfectly with our mission, and we look forward to furthering Redan’s success as a member of the 8AM Golf family.”
