Golf Industry News - textron brands

The co-owners of the new Millennium Golfpark at Paal-Beringen in Belgium which opens in September have selected A Verbeke & Sons N.V., Textron’s Belgian distributor, to provide a complete range of equipment. The 27-hole, 67 hectare golf complex is located 75 km from Brussels

The new marketing strategy will provide a stronger, clearer, sharper brand image in the market place. Jacobsen becomes the golf mower brand and Ransomes the brand dedicated to municipal mowers. “Under the umbrella of Textron, with access to all its resources, two major brands will be able to maximise their dominant positions in two key markets,” says Harold Pinto, Managing Director at Textron Turf Care and Specialty Products International