Global Edition

Golf Industry News - Richard Palmer-Jones

Under Armour has bolstered its service to retail partners for 2025 with the appointment of a new full-time member to its sales team as well as opening a new hi-tech showroom in the North-West of England.

Under Armour Golf has partnered with creative digital agency Albatross to spearhead its 2025 campaign series, marking a bold new chapter in golf lifestyle marketing.

Under Armour’s HOVR Fade 2 SL has become the top selling men's golf shoe in the UK* after enjoying a strong month of unit sales in July which saw it outstrip the next top-selling model in the market by a factor of nearly two to one. 

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