PJH Brand Management – the UK Golf Master Agent for Under Armour Inc. (NYSE: UA) the US-based leader in performance apparel and footwear, is pleased to report that they have smashed the targets set out for 2011 and increased the business by a staggering 27%. This comes on the back of the company’s phenomenal 51% growth in the market place in 2010.
When asked about these results, Richard Palmer-Jones Co-Owner of PJH Brand Management said, “Under Armour’s constant drive to build innovative, game changing products that give golfers the edge remains at the core of the company’s objectives. The success that we are seeing in this very tough market is down to the sales team’s communication of this message to the trade.
“We are incredibly lucky to have some of the best sales reps available and their loyalty and commitment to the brand is being rewarded by flying them all to the Under Armour HQ in Baltimore to witness the launch of the Spring/Summer 2012 collection.”
As with all sales, real success can only be measured at the check out’s of the stores that stock the products – this is where Under Armour is winning the battle. “These are very exciting times. Under Armour products are the number 1 selling apparel items in many of the UK’s leading golf retail stores and continued appetite for the products in golf shops right across the country makes the future landscape of the company look very bright.”
Under Armour has a number of new technologies about to hit UK stores including, ArmourStability® an exciting new development in the performance apparel market, designed by Under Armour specifically to boost your golf performance, helping you swing better and hit more powerful consistent shots. And UA Performance Mouthwear powered by ArmourBite™ Technology which can help any golfer improve strength, endurance and reaction time.
With world class golfers such as Hunter Mahan and Ross Fisher putting their faith in the brands performance apparel and Under Armour’s constant desire to keep innovating throughout their range, this surely gives stockists and customers alike the confidence to back the brand.
Under Armour www.underarmour.co.uk
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