Global Edition

Under Armour Golf Expansion Continues

12.05am 19th January 2011 - Corporate - This story was updated on Tuesday, January 18th, 2011

Rob Miles, Under Armour's man in the south east

PJH Brand Management – the UK Golf Master Agent for Under Armour Inc. (NYSE:  UA) the US-based leader in performance apparel and footwear, has announced another year of record growth.

Despite the recession and inclement weather conditions affecting the golf industry, PJH have declared that the Under Armour Golf business continues to enjoy accelerated growth well beyond the current market conditions.

What is it that is keeping this brand moving forward at such a pace?

“Under Armour are totally committed to designing and building game changing performance apparel at affordable prices,” said Richard Palmer-Jones, Co-Owner of PJH Brand Management.

“For years golf clothing has stood still until Under Armour came along and developed a totally new clothing category for golf professionals to generate revenue from – ColdGear® BASE LAYER. This has widened the appeal of the brand and has won many fans including multiple winners Ross Fisher and Hunter Mahan, both of whom represent the brand on the world golfing stage. We have been able to give back at a time when mother nature and economic conditions are trying to take away and we are intent on further fueling the brands accelerated growth through product innovation across all categories of golf apparel.”

Further evidence of the company’s growth comes with the announcement of a new agent in the South East. Rob Miles of Golf Wiser has taken on the Under Amour brand effective immediately in the South East.

Rob Miles qualified as a golf pro, 15 years ago and became an agent 8 years ago, so with a combined 23 years in the industry PJH feel he has the perfect skill set to help further develop the Under Armour Golf brand.

When asked about the appointment to Under Armour, Miles commented, “To have the opportunity to be part of Under Armour is something special. Under Armour is the key innovator within the golf industry right now and the future is certainly mouth watering. Helen & I at Golfwiser are extremely proud to be representing such a powerful company with such a huge future in the golf sector.”

Under Armour offers the ultimate winter apparel for any golfer’s wardrobe. UA’s proprietary AllSeasonGear® and ColdGear® lines comprise an innovative, comprehensive range of products that will keep you warm, dry and comfortable on the course this winter.

Under Armour

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