Golf Industry News - Peter Erlacher

Chervò S.p.A., the leading Italian brand of golf and sportswear, has acquired 95 per cent of shares of Chervò USA, while the remaining five per cent will be owned by two local investors

Leading golf and leisure apparel brand Chervò has launched a new online app giving golfers advice on the latest weather forecast and the best outfit to wear for the conditions

The leading golf and leisure apparel brand is reaping the rewards after changing its global distribution strategy, with the company reporting increased sales at home and consolidating growth in more than 35 countries worldwide