Global Edition

New Chervò Collection Dazzles Golf Industry at PGA Show

6.15am 5th February 2016 - New Products

Chervo Orlando Booth
Chervo Orlando Booth

Leading Italian golf and leisure apparel brand Chervò took to the global stage to give a worldwide debut to its new autumn/winter 2016/7 golfwear collection at the 2016 PGA Merchandise Show in Orlando.

Chervò chose the world’s most important trade event for the golf industry to showcase its new ranges including the autumn/winter 2016/7 line, and professionals and experts were unanimous in their approval of the new designs.

More than 42,000 PGA professionals, buyers and industry leaders, from 91 countries, attended the three-day show, and Chervò’s unique combination of comfort-boosting clothing technologies – including, among many others, the market-leading patented ‘Aqua-Block’, ‘Wind-Lock’ and ‘Sun-Block’ – and high-fashion styling were more popular than ever.

A pioneer in introducing new technologies and functions into golf apparel, Chervò’s vision and creative concept guarantees superior technical performance and an unmistakable Italian elegance in all weather conditions – on the course, in the clubhouse and beyond.

Taking centre stage in Florida was the stylish brand’s new autumn/winter 2016/7 collection, which features a continuation of Chervò’s use of state-of-the-art, proprietary technologies created to provide wearers with maximum comfort.

The company’s ‘Aqua-Block’, ‘Wind-Lock’ and ‘Pro-Therm’ technologies form core parts of both the men’s and women’s ranges, with Chervò using its acclaimed ‘Happy Goose’ 100 per cent animal-free down exclusively for padding in its jackets.

A range of vibrant colours, both established and new, give the contemporary collection a unique and outstanding appearance, while the introduction of a “buffalo” check for men and “Venetian tapestry” texture design for women lends an extra charm and elegance to the lines.

Among the other Chervò golf collections on show last month was its spring/summer 2016 range, while lucky visitors also received an exclusive sneak preview of the spring/summer 2017 collection (more details to be announced at a later date).

Among the collections on show in Orlando, Florida, were the new SS16 and FW16 ranges, with Chervò also offering visitors an exclusive preview of the SS17 line.

Chervò co-owner Peter Erlacher said: “We have been overwhelmed with the response we have received when exhibiting at the PGA Merchandise Show in previous years, and this year was no exception.

“The show continues to provide Chervò with the ideal platform to showcase our new collections to both new and existing customers, and the ever-increasing interest in the brand is further vindication for the principles we adhere to when designing our new lines.”

Chervò is committed to researching fabrics and materials that will provide the wearer maximum comfort, crafting garments capable of withstanding the most adverse weather conditions.

The creative and productive mind of Chervò resides in all its fabrics, ensuring the perfect balance of Italian beauty and high-performance technology.


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