Golf Industry News - Ian Knox

Experts at the European Tour Group and European Tour Destinations have identified three key areas that can help golf destinations drive more direct online business

Industry leaders shared insights on fostering partnerships, developing customer-centric strategies and adapting to a shifting customer landscape at the 2024 European Tour Destinations Annual Conference. 

The travel industry is set to return to or even exceed pre-pandemic levels in 2023, but consumers are showing different behaviours and have new priorities.