Golf Industry News - dominant positions

The new marketing strategy will provide a stronger, clearer, sharper brand image in the market place. Jacobsen becomes the golf mower brand and Ransomes the brand dedicated to municipal mowers. “Under the umbrella of Textron, with access to all its resources, two major brands will be able to maximise their dominant positions in two key markets,” says Harold Pinto, Managing Director at Textron Turf Care and Specialty Products International