Visitors to this weekend’s three-day Swedish Golf Festival in Malmo have been sampling the world-class golfing product that the Home of Golf has to offer.
Scotland’s presence at the annual event, assisted by the British Tourist Authority, has more than doubled in size on last year with 13 Scottish golf products joining VisitScotland to target the 500,000 estimated golfers in Sweden. Recent research has shown that six per cent of Swedish golfers choose Scotland as their main destination for the sport.
Neen Kelly, golf marketing manager with VisitScotland commented, “Sweden is a good market for Scotland and we must be vigorous in ensuring that we position ourselves as the first choice golfing destination as more Swedes take an interest in the sport. The heritage and tradition of Scotland as the Home of Golf is a feature that the Swedish people find very attractive and appeals to them greatly.
“The Golf Festival, which is one of the largest of its kind in Europe, allows us to showcase why Scotland has earned the international reputation as an excellent destination for golfing holidays. We have a product that is respected and envied by many and we need to take advantage of that at every occasion. The standard of product representing Scottish golf in Malmo is testament to the position Scotland has earned itself within the golfing market.”
VisitScotland’s partners in Malmo are:
The Roxburghe Hotel & Golf Course
Scotsgolf Ltd, Ayr
East of Scotland Golf Tourism Alliance
Marcliffe at Pitfodels Hotel, Aberdeen
Travel Scot World, Edinburgh
Marriott Dalmahoy Golf & Country Club
St Andrews Bay Golf Resort & Spa
The Westin Turnberry Resort
Green Card Golf School
Tayleur Mayde Golf Tours
Myres Castle/The Inn at Lathones
St Andrews Hotels and Guest Houses Association