Global Edition

Swedish golfers are Scotland’s target

12.02am 25th February 2002 - Travel

Visitors to this weekend’s three-day Swedish Golf Festival in Malmo have been sampling the world-class golfing product that the Home of Golf has to offer.

Scotland’s presence at the annual event, assisted by the British Tourist Authority, has more than doubled in size on last year with 13 Scottish golf products joining VisitScotland to target the 500,000 estimated golfers in Sweden. Recent research has shown that six per cent of Swedish golfers choose Scotland as their main destination for the sport.

Neen Kelly, golf marketing manager with VisitScotland commented, “Sweden is a good market for Scotland and we must be vigorous in ensuring that we position ourselves as the first choice golfing destination as more Swedes take an interest in the sport. The heritage and tradition of Scotland as the Home of Golf is a feature that the Swedish people find very attractive and appeals to them greatly.

“The Golf Festival, which is one of the largest of its kind in Europe, allows us to showcase why Scotland has earned the international reputation as an excellent destination for golfing holidays. We have a product that is respected and envied by many and we need to take advantage of that at every occasion. The standard of product representing Scottish golf in Malmo is testament to the position Scotland has earned itself within the golfing market.”

VisitScotland’s partners in Malmo are:

Golf Highland

The Roxburghe Hotel & Golf Course

Scotsgolf Ltd, Ayr

East of Scotland Golf Tourism Alliance

Marcliffe at Pitfodels Hotel, Aberdeen

Travel Scot World, Edinburgh

Marriott Dalmahoy Golf & Country Club

St Andrews Bay Golf Resort & Spa

The Westin Turnberry Resort

Green Card Golf School

Tayleur Mayde Golf Tours

Myres Castle/The Inn at Lathones

St Andrews Hotels and Guest Houses Association


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