The Official Guide to Golf in Scotland 2002 has been launched to give visiting golfers a comprehensive listing of the courses, facilities, travel tips, accommodation, tour operators and tournament details for the year and provides valuable holiday information for their families. The rich history and tradition of golf in Scotland is also explained. The guide is published by Pro Sports Promotions on behalf of VisitScotland, the Scottish Golf Union and ScottishGolf, and has been sponsored by The Royal Bank of Scotland.
The official guide will be distributed to respondents of previous golf marketing campaigns in the important markets of the UK, Sweden, Germany and USA. Copies will also be available in British Tourist Authority offices across the world and in tourist information centres in UK. Website users can also order a copy online via the www.visitscotland.com pages. Over 125,000 copies have been printed and are currently being issued.
Neen Kelly, VisitScotland’s golf marketing manager welcomed the launch of the updated guide. “The need for a comprehensive guide to Scotland’s world-class golfing product has been proved by the success of the first edition,” she said. “We know the golfer is looking for a fact-filled guide that includes all information on how to get to a course and where to stay, and what other activities can be tied in with the golfing holiday. This new official guide offers all that and more.
“As we begin the New Year, golfers are starting to plan their holidays for 2002, through this new guide we can influence their decision. This will help boost the golfing sector after what has been a very difficult year. The support of The Royal Bank of Scotland was invaluable.”
Jim Bellamy, head of sponsorship at The Royal Bank of Scotland said: “The bank is delighted to be sponsoring Golf in Scotland 2002. It reinforces our support for Scotland’s tourism industry and complements our other golfing sponsorships.”
Visit Scotland www.visitscotland.com
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