Global Edition

Martin’s Hotel Group Joins Golf in Flanders at IGTM

2.13pm 19th September 2017 - Travel

GolfinFlanders, the joint initiative between the Flemish Golf Federation (VVG) and VisitFlanders (Flemish Tourist Board) will as part of their promotion campaign coordinated via par4our Ltd and the European Golf & Travel Media Association, participate at this year’s IGTM to be held in Cannes early December.

With stand E40 confirmed in the ‘go to’ pavilion and surrounded by European Tour Properties, Scotland, Ireland, Morocco and Turkey, Flanders will immediately be thrown into the deep end with undoubtedly unprecedented interest from the attending tour operators.

A part of the GolfinFlanders stand will be reserved for Belgium’s most golf active hotel company, Martin’s Hotels. The partnership will see a number of special golf and accommodation packages being made available to tour operators so they can immediately have these to sell to their clients.

Martin’s Hotels is constantly expanding their portfolio and with hotels all over Belgium and their first one opening in France, very much Belgium’s most ambitious hotel brand. The Martin’s Golf Pass has been in operation for more than 10 years now and is an easy and cost effective way for golfers to discover golf around the Martin’s Hotels.

Olivier Meulemans, Sales and Marketing Director Martin’s Hotels: “We’ve had some experience with IGTM in the past and it has always resulted in an additional demand for our properties. Over the past few years, our focus has been on growing our room stock and adding hotels to our portfolio. Originally, we were predominantly based in Brabant Wallon, the French speaking part of Belgium but with the addition of hotels in Bruges, Mechelen, Leuven and next to the Commanderij in Alden Biezen and the relationship with the Flemish golf clubs, we now have a real golf product to provide the travel industry. So, teaming up with the GolfinFlanders initiative and promote the destination together was a no brainer for us. We very much look forward to showing our hotels and the extended golf pass to the IAGTO travel partners.”

Taking place in Cannes, the 20th edition of IGTM is set to welcome a number of new buyers from across the globe at Palais des Festivals et des Congrès, from December 11-14

Maes, Managing Director of par4our confirms: “While the first half of the year was focused on generating media coverage and germinating the interest in the destination, the second part of the year firmly focusses on providing an immediate ‘call to action’ to the travel industry. Having an active partner in Martin’s Hotels join us will allow tour operators to immediately avail of a number of prepared golf itineraries. Participating in IGTM will allow us to promote these packages to the industry.”

The International Golf Travel Market, in its 25th year, is the ideal showcase to present a golf destination to the assembled travel trade. This year’s edition will take place in Cannes, South of France in December 2017. GolfinFlanders will showcase the destination on stand E40/42.

European Golf & Travel Media Association

Martin’s Hotels



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