LIV Golf has signed up its first commercial sponsor with the announcement that global shipping logistics company EasyPost has become the Official Shipping Solutions Partner of the Saudi-backed tour, whose 14-tournament season begins in Mexico this week.
“LIV Golf is proud to partner with EasyPost as we embark on a momentous season for our sport,” said Greg Norman, LIV Golf CEO and Commissioner. “Our organizations are built on teamwork, innovation, and developing opportunities for global growth. We’re excited to work together as the LIV Golf League delivers incredible competition featuring the game’s biggest names to new audiences around the world.”
As an official global partner, EasyPost will be prominently integrated into league broadcasts, LIV Golf social content and on-course signage at 2023 tournaments. Throughout the season, the software company and LIV Golf will collaborate on shipping solutions and logistics strategies to help enhance delivery processes across multiple platforms.
“We are thrilled to sponsor LIV Golf in 2023,” said Sam Hancock, VP of Growth at EasyPost. “Their innovative approach to golf will bring the sport to a broader range of spectators, and that’s something we are excited to get behind. We share the same mission, to modernize and innovate in our respective fields.”
LIV Golf lacked any formal sponsorship during its inaugural season in 2022, while spending $784 million to launch the circuit. The league has recently agreed to a US TV broadcast deal with the CW Network.
