Global Edition

Luxury Pens Commemorate Momentous Year at St Andrews

9.39am 2nd August 2010 - Salesroom & Memorabilia

Montegrappa, manufacturer of superior writing implements, is celebrating its relationship with St Andrews Links by launching a new series of pens commemorating The Home of Golf.

After a momentous year for the Links, with the return of The Open Championship on its 150th anniversary, Montegrappa is offering golf fans around the world the chance to own a special licensed product commemorating this milestone year.

The new pens will celebrate the quality, history and beauty associated with St Andrews Links and will feature a golf ball cabochon detail on the cap with a reproduction of an original illustrated view of the Links on the barrel.

The series of 1772 pieces will be produced in quantities with golfing significance such as 150 for the 150th anniversary, 18 for 18 holes, and 700 plus 700 for the 1400s when golf was first being played on the Links.

This will include:

Giuseppe Aquila of Montegrappa said, “We are proud to partner with St Andrews Links, the Home of Golf. St Andrews Links and Montegrappa are two historic institutions that are at the forefront of their respective fields – St Andrews Links preserves and promotes the noble game, for us it’s the beauty of handwriting.”

Izzy Cameron, brand development manager at St Andrews Links, said, “We are delighted to be working with a company with the history and heritage of Montegrappa. This licence extends our world famous brand into an area where the owners of the pens can appreciate the beauty and craftsmanship of Montegrappa’s products, just as those who play our courses appreciate the legacy of 600 years of golfing history.”

Gary Jacobson, of CPLG Sport, who brokered the licensing arrangement between Montegrappa and St Andrews Links, said, “The exceptional brand values associated with St Andrews Links align perfectly with those of Montegrappa. We feel the writing instrument range will reflect the beauty and history of the courses themselves.”

Based in Bassano del Grappa, in the north east of Italy, Montegrappa has been manufacturing high quality writing instruments since 1912.

St Andrews Links


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