After a short break from the golf industry, former Motocaddy Managing Director Rod Brown has joined YUMAX to take on the role of Commercial Director. YUMAX is going through an exciting phase having just won the UK and Ireland distribution rights for Nikon laser rangefinders which will sit alongside its marketing and PR activities for clients including Cleveland / Srixon and Under Armour.
Product distribution is a new area for YUMAX so the appointment of Rod will bring a wealth of logistical experience and retailer relationships to the company.
“I’m really looking forward to getting stuck into this new challenge and using my experience and contacts to help ensure YUMAX makes the most of the very exciting opportunity that is the Nikon distribution rights. Nikon laser rangefinders and world class products and we fully intend to substantially increase their market share in the fast growing Distance Measuring Device sector” commented Brown.
YUMAX was the company responsible for introducing Nikon into the golf market in the UK under the guidance of Roger Wolfe its founder and the relationship has blossomed over the last two years.
“We were keen to enter the golf market slowly but surely so that we could understand the potential for our laser rangefinders” commented Tim Hunnable, Nikon’s Sport Optics Commercial Manager in the UK. “YUMAX have done a great job for us and we’re now ready to increase our market share so the time is right for them to take on full distribution rights to help us achieve our goals.”
For more information on the Nikon range finders or anything to do with Nikon’s Open Championship Patronage please contact Roger Wolfe at YUMAX LTD, on: 0044 (0) 7885 302844, or email rogerwolfe@yumax.co.uk