Over the summer, Power Tee came at the golf world in full force with installation after installation and the hiring of two in-house marketing specialists, Alyssa Lamp and Kim Hoy. With the addition of the new hires, Power Tee will be able to bring more awareness to the brand and take Power Tee to a whole new level.
“I am extremely excited to have joined the Power Tee team,” Hoy says. “Growing up I always had a huge love and passion for sports, and I’m thrilled that I get to share that passion with others and help people fall in love with the game of golf in a whole new way. Power Tee’s possibilities and growth are endless, and I’m happy to be a part of the future success of the company!”
Since hiring Lamp and Hoy, Power Tee has been unstoppable. One of the biggest successes is the company has signed Thomas Bjorn, Captain of the winning 2018 European Ryder Cup Team as an ambassador, two months before the 2018 Ryder Cup.
Along with Bjorn, Power Tee now offers many marketing services to their customers. These services include a press release sent to all of their local and national media contacts, social media content, which includes videos, photos, and text for the posts, and a Google Adwords campaign, making their customers seen by thousands of people.
The marketing team used Fremont Park Golf Club as their first customer to experience the marketing benefits. The team took over Fremont’s Facebook page and ran a campaign reaching 6,000 people in the Bay Area of San Francisco alone. The team also ran a Google Adwords campaign that was interacted with by over 9,000 people in the Bay Area. Now that they can use this information as a case study, they plan to reach out to more customers and help them with their marketing.
While maintaining Fremont’s campaign on Facebook, Lamp has also turned her focus to Power Tee’s online presence. She has doubled the company’s social media following since she started and keeps Power Tee interactive online. Since Lamp has taken over social media, they have increased their interaction, reaching on average of 30,000 people on social media a week.
While focusing on the Power Tee website and Google Adwords campaign for Fremont, Hoy started up Power Tee’s blog, “Raise Your Game” which has been read by over 200 people since starting in August. She has completely redone Power Tee’s website making it possible to order a home-use unit online and making it more user friendly for all visitors.
Power Tee will be starting off the New Year with the whole team at the 2019 PGA Merchandise Show. They are expecting a big media presence and more publicity than last year, with the new marketing team in place.
Power Tee https://www.powertee.com/