Outdoor machinery brand Kress UK has strengthened its commercial team with the appointment of Alex Thorneycroft Taylor as Business Development Manager, bringing with him more than two decades of experience in precision technology, customer support, and business development.
Alex’s career began in 1999 working with GPS technology during its early adoption within the agricultural sector. Since then, he has built extensive experience across multiple industries, developing a strong understanding of how technology can help businesses improve efficiency, productivity, and sustainability.
More recently, Alex worked within the John Deere dealership network before joining PGX Trimble, a leading supplier of precision GPS technology. In that role, he focused heavily on sports turf applications, working with Premier League clubs including Liverpool, Bournemouth and Southampton to implement retrofit steering and guidance solutions.
In his new position with Kress UK, Alex will be responsible for supporting and developing the company’s dealer network across the south east of England, while helping to drive new business opportunities and showcase Kress’s growing portfolio of autonomous and battery-powered technologies.
“My biggest attraction to Kress was the drive and ambition behind the business,” said Alex. “The company is constantly looking ahead, investing in sustainable technology and autonomous solutions, while maintaining a very close relationship with both its dealers and customers. There’s a genuine desire to stay one step ahead and continually improve, and that really appealed to me.”
Alex’s day-to-day role will involve working closely with dealers and end users, supporting demonstrations, installations and customer engagement activities, while helping customers understand how Kress technology can address some of the key challenges facing the industry.
“What excites me most is the opportunity to build on the fantastic work already being done with our dealer network,” he said. “Battery-powered technology and autonomous equipment are creating huge opportunities for customers to reduce carbon emissions, improve efficiency and address ongoing labour challenges. We want to continue showcasing what’s possible and help organisations understand how these technologies can support their long-term goals.”
Having worked with technology throughout his career, Alex believes Kress is well positioned to help shape the future of the sector.
“People often talk about autonomy as if it’s something that’s coming in the future, but in reality, it’s already here,” he said. “The technology is proven, it’s delivering results, and we’re seeing more organisations embracing it. At the same time, businesses are placing greater emphasis on sustainability, carbon reduction and employee wellbeing. Kress is in a strong position because its solutions directly support many of those objectives.”
With a strong background in customer relations and a lifelong interest in technology, Alex is looking forward to helping customers unlock the full potential of autonomous and battery-powered equipment.
“The biggest thing for me is communication,” he said. “Pick up the phone, get in touch and have a conversation. I’m always happy to talk, always happy to help, and I’m looking forward to building relationships throughout the industry.”