Professional Sports Group, the multi-award winning international Sports Marketing Agency, is delighted to announce the appointment of Andrew Boxer as Head of Golf & Tourism.
Boxer will oversee the division with immediate effect, bringing over 15 years of industry experience having begun his professional career in the national press, working for the likes of The Evening Standard and Metro before moving into sports with IPC Media (now Time Inc.) as its rugby specialist for Rugby World.
At IPC Media, Andrew developed his sales and marketing expertise and was, hence, promoted to Business Development Manager at IPC Sport, working across a range of IPC publications including Golf Monthly and Women & Golf. In May 2005, Andrew became Brand Manager of Shooting Times, Sporting Gun and Shooting Gazette.
Following two successful years in that capacity, he was made Head of Sport at IPC Media where he managed the commercial team and was responsible for all key accounts, including its burgeoning golf department.
Andrew left IPC Media in 2014 to join Factory Media, one of Europe’s leading digital specialist sports media companies, as its Sales Director.
Amongst Andrew’s priorities in his role will be developing strategies for PSG’s clients that reflect the changing digital landscape and enhancing PSG’s social media offerings whilst building stronger ties with partners to develop new opportunities to reach relevant golfers in the UK and internationally. In addition, Andrew will continue to develop the talent PSG has, which has seen the company widely acknowledged as the best marketing service in golf and tourism.
PSG’s Golf & Tourism Division delivers complete marketing campaigns and strategies for leading golf brands, government bodies, golf courses and tourism destinations, as well as event management and sponsorship activation programmes. Working in over 25 countries throughout Europe, Middle East and Asia, in conjunction with its Abu Dhabi office, PSG has developed its international reputation, becoming one of the world’s most respected golf marketing specialists for brands and destinations.
“The chance to return to Golf and Tourism, where I have spent over 10 years of my professional life is exciting,” said Boxer. “I have always held Professional Sports Group in high regard and am looking forward to utilising my expertise to add to what is already a great team.
“The advancement of digital platforms has created more ways in which to build stronger ties with our target audiences. It is an area that I am particularly passionate about and developing strategies for our clients that reflect the changing digital landscape and enhance our social media offering will be one of my core focuses to ensure that Professional Sports Group continues to set the standard for golf marketing.”
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