The programme has been improved by YMG’s new directors and offers an even more focused approach to golf development for children aged six to 14.
And for the UK’s golf pros it is a collective opportunity to tap into a potential £2m-worth of additional revenue – as that is what the lessons were able to deliver in 2008.
The company’s ethos is as it always was: to encourage youngsters to participate in golf and to teach them the basics, rules and etiquette of the sport, through the auspices of PGA-trained professionals.
In 2010 YMG is operating from a much smaller and economically viable base, and has been actively sought out by the Royal & Ancient, the game’s governing body, to expand golf at youth level, not just in the UK, but in countries across the globe.
The new website reflects the subtle changes in the programme which have been developed and incorporated after consultation with pros delivering it at their own clubs.
Director Chris Smith, himself a PGA pro, explained: “Having looked at the programme over the last couple of years we realised there were some elements which could be enhanced to the benefit of both the student and the delivering professional.
“It was never going to involve a massive overhaul – the programme has always worked on its own merits – but anything benefits from ongoing fine-tuning and maintenance. And what we have tweaked will, we believe, encourage more juniors to take up the game and more PGA professionals to sign up.”
Young Masters Golf www.ymg-golf.com