Golfers will now be able to gain exclusive insight into some of the world’s best courses and destinations through engaging video content, thanks to a collaboration between social media vlogger The Average Golfer and leading golf media brand Golf Monthly.
The world’s oldest golf magazine will be enhancing and developing its travel content by partnering with Andy Sullivan, aka The Average Golfer, as its designated golf travel videographer.
Sullivan has already produced vlogs from various golf courses around the world – as well as sharing his honest opinions, insight and reviews on various products, equipment and golfing topics – and posted them on his personal YouTube channel, which now has more than 25,000 subscribers and more than six million video views. His engagement figures average around 300,000 views per month, with 15,500,000 video minutes watched in the last year.
The partnership will see Sullivan film regular travel vlogs from some of the world’s best courses and resorts, which will then be distributed through Golf Monthly’s website and social media channels, which boasts 1.5m unique visitors per month and more than 400,000 followers across Facebook, Twitter, Instagram and YouTube.
Michael Harris, editor of Golf Monthly, said: “We have been looking to bring a new angle to our travel content for some time now and we are excited to be collaborating with Andy, given his expertise, likeability and relatability. He knows exactly what the ‘average golfer’ is looking for and provides them with the answers in a fun and engaging way. The new travel vlogs will complement more traditional editorial and commercial opportunities for the courses and resorts and are a further example of how we keep ahead of the game and adapt our content to stay engaging and exciting – and, ultimately, to suit the needs of the ever-changing target audience, as we know how important video content and digital media is today.”
Sullivan added: “This is an exciting project and I’m delighted to be partnering with Golf Monthly. Producing top-quality golf travel content and augmenting it to millions of golfers of all ages will hopefully get more people on the plane and out to these destinations to experience the course for themselves.”
A number of projects are already under way, with the first set of vlogs scheduled to be released soon.