Independent Scottish distiller Eden Mill St Andrews has formed a new partnership with golf magazine The Links Diary.
Founded in 2020, The Links Diary was created by four golf obsessives who set out to craft a different outlet from today’s golf media. Breaking away from the more traditional content model of swing tips, equipment reviews, resort destination ads and stories from the professional tours, the publication taps into the rich fabric of storytelling and shares thoughtful tales that celebrate golf and the people who shape the game.
The Links Diary is published as a print issue three times a year, while a digital membership is also available, with subscribers able to gain access to the same stories online.
With its new distillery on the banks of the Eden Estuary just outside St Andrews now fully operational, Eden Mill is preparing to open its visitor centre to the public in August and will look to host some of the 600,000 tourists who visit the home of golf each year.
What’s more, Eden Mill has just announced that its rebranded Golf Gin will be distilled with botanicals foraged from the hallowed Old Course – the most famous 18 holes in the game.
Together, The Links Diary and Eden Mill will reach a wider audience and offer bespoke events and experiences to members throughout the course of the partnership.
Speaking of the collaboration, Rennie Donaldson, Chief Executive Officer at Eden Mill, said: “The Links Diary are bringing something different to the world of golf media with their premium journal that provides a different, more meaningful angle on the game. The passion that the team behind it have for what they’re doing was immediately clear to us, and what they have achieved so far is admirable. We’re looking forward to working together as they continue to increase their readership and tell compelling stories from both on and off the golf course.”
Kenny Pallas, co-founder of The Links Diary, added: “We pride ourselves on being an authentic, reader-supported golf journal. It doesn’t just end with our storytelling, we are growing community of discerning golfers that have the same passion for the game as we do. So, we only want to work with brands that share this vision. With Eden Mill’s proximity to St Andrews, and their existing connections in the world of golf, they are a natural fit for us and we are looking forward to collaborating to make membership even better for our community.”
Issue no.12 of The Links Diary is due to be published in June. For details, visit www.thelinksdiary.com.