Golf creative marketing agency The Loop has been appointed by Forward Travel Group to help build its profile across its multiple sport travel businesses.
The strategic marketing partnership will see The Loop help communicate the company’s story via media relations, communications, social media, digital content and video, while showcasing the people, expertise and capabilities behind one of the sport industry’s leading travel logistics specialists.
Forward Travel – which sits in Forward Travel Group’s ‘Professional’ sector – has established a strong reputation for managing complex travel logistics and dedicated lines of support for professional athletes and their teams, tournament organisers and broadcast production groups, providing the expertise and infrastructure required to keep people moving across the global sporting calendar.
With over 30 years’ experience, the company’s objective is to carefully manage travel for people involved in high-level professional sporting events, ensuring they are able to stay focused on what they need to achieve. Forward Travel’s extensive client portfolio includes some of the biggest organisations in golf, with the business providing travel services to leading bodies including the DP World Tour, European Tour Group, Ryder Cup, Ladies European Tour, Solheim Cup, LPGA and IMG.
Forward Travel Group has also expanded beyond its established B2B sports travel operation into the consumer and leisure sectors. Find a Golf Break (Ambition) offers a wide choice of ready-to-book golf escapes within the UK and abroad, allowing clients to plan hassle-free trips, whatever their budget.
Meanwhile, Forward Inspire (Inspire) aims to create unforgettable experiences designed to educate, develop and inspire the next generation of sporting talent, offering expert travel planning from a team that understands the needs of schools, teachers, coaches and young athletes.
A key element of the partnership will be content creation, with The Loop working to develop a programme of video and digital storytelling that demonstrates what happens behind the scenes across the company’s operations. From the scale and complexity of managing travel for professional golfers and tournament teams to the people who make those operations possible, the content will provide an opportunity to bring The Forward Group’s proposition to life in a more engaging and accessible way.
The partnership will also focus on communicating The Forward Group’s evolution, telling the story of how a business built around complex sports logistics has developed opportunities within the wider consumer and leisure travel market.
Alex Narey, Partner at The Loop, said: “Forward Travel Group has an incredibly interesting story to tell. There is a huge amount of expertise and experience within the business, and the company has exciting plans for sustained growth over the coming years across its work with some of the biggest names and organisations in golf and sport, to the growth of its consumer and leisure offering.
“Our role is to help articulate that story through strategic marketing, PR and communications, while creating content that gives people a genuine insight into the scale of the operation and the people behind it. We are delighted to be working with the team and excited about what we can achieve together.”
Neil Richardson, Chief Commercial Officer at The Forward Group, said:“We are delighted to be working with The Loop at an exciting point in the company’s development. The Loop understands the golf industry, but equally, they understand how to turn expertise and stories into compelling communications. Their experience will help us communicate what we do, why it matters and where we are heading as a group. We are looking forward to working together to tell the Forward story in new and engaging ways.”