The Loop has been appointed by Dunbar Golf Club to support the East Lothian club across PR, communications, social media and content.
The partnership comes at one of the most exciting points in Dunbar Golf Club’s history, as a major redevelopment brings a new clubhouse and a host of new golf facilities to one of Scotland’s most unforgettable links golf courses.
Founded in 1856, Dunbar Golf Club has more than 170 years of history, while golf has been played in the town for over 400 years. The club’s links course has long been at the heart of that golfing heritage. The current investment will give Dunbar Golf Club facilities to match its renowned golf course, marking an exciting new chapter for members and visitors alike.
The development includes a new clubhouse, driving range, golf academy, nine-hole short course, short-game practice area and new greenkeeping facilities.
The Loop will work closely with Dunbar Golf Club’s PGA Director of Golf, Jacky Montgomery, and the wider team to tell that story, celebrating everything that has made the club special for generations while bringing to life the investment, ambition and opportunities ahead.
Paul O’Hagan, Partner at The Loop, said: “This is a hugely exciting time for Dunbar Golf Club and we’re delighted to be working with the club. The golf course is unforgettable and has been attracting golfers to Dunbar for generations. The investment now taking place will give the club facilities to match, creating fantastic opportunities for members and helping strengthen Dunbar Golf Club’s reputation as one of East Lothian’s great links golf experiences.”
He added: “Our job is to make sure Dunbar Golf Club’s story is told in the way the club wants it to be told. We’ll be working closely with Jacky and the wider team, becoming an extension of what they’re already doing and helping bring those stories to a wider audience.”
Montgomery said: “We’re delighted to be working with The Loop and to have their support in shining a light on Dunbar at such an exciting time for the club. We’re incredibly proud of our history and our golf course, and the investment being made in the club represents an exciting next chapter.
“The new facilities will enhance the experience for our members and their guests, while strengthening Dunbar Golf Club’s appeal to golfers travelling from around the world to experience East Lothian. The development also presents exciting opportunities to build on our existing work with local schools and support the next generation of golfers.”
The partnership will see The Loop support Dunbar Golf Club across PR and communications, social strategy and management, and ongoing content creation, with work beginning immediately.