Global Edition

Better Content Co: Fusing golf content with comedy to enhance brand awareness

8.26am 4th February 2025 - Marketing & PR

Better Content Co. a creative agency and production company specialising in helping consumer brands strive to reach golf’s emerging audiences, has been launched in the US. 

Pairing an unmatched knowledge of the game with a proven track record in comedy production, Better Content Co. delivers innovative and results-driven content across linear, digital and social platforms.

The company is a joint venture between Hally Leadbetter, a leading golf personality and content creator and Andrew Wantuck, a seasoned producer in both golf and comedy.

“No one wants boring golf content,” says Leadbetter. “At Better Content Co., we make golf entertaining, dynamic and – most importantly – fun. Whether it’s a branded campaign, a digital show or a viral social media sketch, we deliver content people actually want to watch.” 

Adds Wantuck: “We’ve built our careers in golf and comedy, and now we’re bringing that expertise directly to brands looking to stand out in a crowded space. Our professional backgrounds make us ideally suited to reach audiences that are increasingly craving unique and memorable golf content.”

Based in Los Angeles, Wantuck and Leadbetter lead a team of comedians, cinematographers, writers and directors who have not only worked on the world’s biggest stages, but also share a passion for golf and think about the game in unexpected ways. They have already made waves with high-impact projects, including viral social comedy sketches amassing more than 25 million views, and campaigns for the likes of Johnnie Walker and Topgolf x Cash App.  

Recently, Better Content Co. produced LA Golf’s new commercial featuring Bryson DeChambeau, which is scheduled to debut in February. A development deal with Pro Shop Studios has also been signed for a project to be announced later this year. 

“We’re excited to create content for brands that’s going to grab attention,” says Leadbetter. “The team’s off to a great start and we can’t wait to share the full range of what we can do.”

Better Content Co. offers a comprehensive suite of creative services, including content strategy and ideation, production services, talent sourcing, post-production services and distribution strategy. 

For more details, visit bettercontentco.com, Instagram or LinkedIn.

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