18Players has launched a new website with Rowallan Castle Estate, unveiling a redesigned layout and delivering a modern digital experience that better reflects the history, and luxury of one of Scotland’s most remarkable private castle destinations.
18Players significantly decluttered the previous website structure, reducing the number of pages and streamlining navigation to make it easier for visitors to explore the estate and make reservations for accommodation or dining experiences.
The refreshed design introduces striking full-bleed imagery and cinematic video content on the homepage, helping to capture the atmosphere and scale of the estate from the moment visitors arrive on the site.
“Over the past 16 years, Rowallan has evolved into something we are incredibly proud of, and we’ve known for some time that it deserved a digital presence that reflects everything the estate has become. From the moment you pass through the gatehouse, there’s a sense of history and place that is difficult to put into words, and it was important that the new website captured that feeling,” said George Campbell at Rowallan Castle.
“18Players understood that from the outset. They took our vision and brought it to life with real clarity and care. For an estate with over 800 years of history, first impressions matter, and we believe the new site makes exactly the right one.”
Set within 360 acres of Ayrshire countryside, Rowallan Castle Estate is renowned for its exclusive-use accommodation, championship golf course, and luxury wedding and event facilities. The new website has been carefully developed by 18players to showcase the estate’s offering through a more immersive and user-friendly experience.
A standout feature of the new website is an interactive historical timeline, allowing visitors to explore the rich heritage of Rowallan Castle Estate, with its story dating back as far as 1600BC. The timeline brings the estate’s unique past to life while complementing the modern luxury experience that Rowallan offers today.
18Players is a marketing agency with decades of experience working in the golf industry across both print and digital platforms to help businesses achieve their full potential.
Visit the Rowallan Castle website here