Global Edition

Rain stops play

8.00am 14th June 2001 - Management Topics

A report from Sports Marketing Surveys, commissioned by the European Golf Industry Association, has revealed that the sustained period of bad weather which hit the British Isles earlier this year, coupled with the countryside-access restrictions which followed the outbreaks of Foot & Mouth Disease in certain areas, have had a serious impact on the volume of rounds of golf played in the UK and Ireland.

The report analyses rounds played at proprietary pay and play and municipal golf courses in the first quarter of 2001 and compares the figures with the same period in the year 2000. The figures have been gathered by telephone interviews conducted by trained market researchers who contacted a statistically significant sample of golf courses. The analysis has been broken down by region and shows that in the worst affected area the number of rounds played was down by no less than 42%.

Copies of the report can be obtained from Jacqui Baldwin, Executive Secretary of the European Golf Industry Association Tel 02476 414999 extension 207. A copy of the report costs £75 to members of the EGIA and £100 to non-members.

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