Promote Training have launched the second in their ‘Essentials’ series of eLearning courses entitled “Customer Service in Golf”. The new course joins the first of the series, “Health & Safety Awareness”, with further courses coming online shortly.
“Customer Service in Golf” is a craft-level course designed for all employees within a golf club environment, from bar staff through to golf shop assistants.
It starts with an introduction to customer service and looks at the reasons why the topic is so important.
The course looks at the key skills and qualities needed to be a great ‘customer carer’ and asks the question – can you learn good customer service or is it something inherent within your personality?
Section three includes a video of a customer’s experience and how being treated as a guest, not just customer, is all-important. It then draws out five cornerstones to great service that all employees and staff can follow.
The next section covers how staff can build rapport with customers through the use of positive body language along with verbal and non-verbal ‘active listening’ skills.
The final sections deals with the often-difficult task of dealing with complaints. It examines why a complaint is a blessing in disguise as it allows the club to improve. The course is completed with an 8-step strategy to dealing with such complaints.
Commenting on the new course, David Reeves, Co-Founder of Promote Training, says: “It certainly can’t be argued that great customer service is an essential part of running a successful golf club business, yet many clubs don’t formally train their employees in the subject.
“In fairness, it’s often extremely difficult to congregate all staff together at the same time in order to undertake such training. This is what makes the eLearning format of this course so adaptable. It means all staff can take time out to complete the training at times that are convenient.”
The eLearning experience concludes with a multiple-choice quiz that delegates must pass in order to receive the Certificate in Customer Service.
Golf clubs can purchase multiple course licenses in order to put their entire team through the training.
For more information visit www.promotetraining.co.uk
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