Global Edition

Plastic cleats on top at The Open

9.00am 26th July 2001 - Management Topics

The official Darrell Survey at The Open Championship shows that a total of 80 competitors out of the 156-strong international field chose to use plastic cleats despite rain being forecast on three out of the four days.
That was great news for the cleat manufacturers and it was a particularly good result for the Softspikes brand because 58 out of the 80 golfers using cleats chose to wear Softspikes cleats. All but one of them wore the company’s Black Widow cleats.

“We are delighted with the figures at The Open because they show once again that more and more of the world’s leading golfers are changing from metal spikes to plastic cleats,” said company spokesman Bill McGuinness.
“These are great results for both the Softspikes brand and all plastic cleats, because even the repeated forecasts of rain did not dissuade the majority of competitors from wearing plastic cleats,” he continued. “We believe the outstanding performance of our Black Widow cleats in wet or dry conditions is primarily responsible for the increasing confidence the top golfers in the world have towards plastic cleats.”

Softspikes or contact Bill McGuinness on +44 (0)1487 773003



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