Global Edition

Four Months of Growth As Index Shines Again

7.58am 8th July 2010 - Management Topics

The Price Index will enter the summer holiday in robust good health after an overall increase of 0.6% secured a fourth consecutive month, the most sustained period of growth since the Index first began in October 2004.

In a month of some fluctuations across equipment categories it was the Golf Accessories Sector that pointed the way with overall growth of 1.5%. The Golf Trolley Category was the big winner as 2010 models from Sun Mountain and ClicGear made their Price Index debuts and contributed to an increase of 3.5%. The Golf Trolley Category has now reached it’s highest average price since August 2005.

The Golf Balls Category also enjoyed growth and posted a small rise of 0.5% as top end models held their prices and some reductions across the Bridgestone range were lifted.

Elsewhere in the Accessories Sector reductions in the price of Nike’s Air Zoom TW 2010 and FootJoy’s MyJoy Icon contributed to a drop of -0.9% in the Golf Shoes Category. The biggest drop was witnessed in the Golf Bag Category with a fall of -1.4% as retailers reduced prices across a range of products including bags from Nike, PowaKaddy, Ogio and Hill Billy.

In the Golf Clubs Sector there was modest growth of 0.2% to offset a slight fall in June. The Drivers Category proved the best performer as the Callaway FT-iZ and FT-iZ Tour made their first appearance in the Index and helped offset some reductions elsewhere to deliver the category’s highest average price since June 2008.

Elsewhere the Wedges Category posted a drop of -1.7% as retailers offered lower prices on the Adams Puglielli, a fall matched by the Utility Clubs Category where consumers benefitted from reductions on TaylorMade and Cobra models.

The Fairways Wood Category fell by -0.5%, the Putters Category by -0.2% and the Golf Irons Category by less than -0.1% as the rest of the Golf Clubs Sector enjoyed a month of consolidation following some very strong perfomances of late.

Having endured both the turbulence of the wider economy and a poor spell of weather the Price Index has proved its resilience throughout 2010 with a period of sustained growth leading the Index to its highest average price since since the summer of 2005.

With the main summer holiday period just around the corner and high hopes for more warm weather the July Index certainly offers much for the golf industry to smile about as it enters one of its busiest periods.


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